Summer is an exciting time of year, filled with opportunities to have fun and soak up the sun. To ensure your rental properties remain successful and your residents stay happy, it’s important to implement strategies to enhance comfort, boost community engagement, and maintain your property value.
Dive into our guide of summer tips to see how you can make the most of this season for your properties and renters.
Summer Tips for Your Properties and Tenants
Whether it’s through hosting community events, ensuring air conditioning efficiency, or enhancing your property management practices, you’ll have the opportunity to address all sorts of operations needs this summer. Implementing the following tips will not only keep your properties in top shape, but they’ll also create a great living environment for your residents.
Resident Events
Creating a strong sense of community can significantly improve tenant retention. Consider hosting events like:
Outdoor Movie Night
Enjoy the evening by setting up a projector and screen for an outdoor movie night with your renters and staff. Choose a spacious area, such as a courtyard or lawn, and offer popcorn and drinks to enhance the experience. Promote the movie night through social media, email, or on your community calendar to notify everyone about the free entertainment.
Hydration and Cool Treats
Consider setting up a grab-and-go popsicle and rehydration stand outside your office. Residents can stop by for a cool treat and a refreshing drink on hot days, enhancing your relationship with them. You’ll be surprised by how small gestures like this can make a big impact on tenant satisfaction during the hot summer months and all year long.
For more event ideas, check out our past blog, 12 Resident Event Ideas to Engage Your Community.
Boost your Marketing Presence
Summer is a great time to get involved in your community and amp up your marketing efforts. Here are a few ideas:
Local Events
Head to neighborhood farmers’ markets or festivals for community outreach and brand awareness. Sponsor or volunteer at these types of events — set up a booth to interact with participants, highlight your properties, and gather leads for prospective residents. Bring company information sheets, business cards, or swag like koozies and sunglasses to hand out to passersby and get your brand out into the community.
Online Presence
Conduct a thorough review of your online branding. Update your website, enhance your social media presence, and ensure your content is engaging and relevant to both your audience and industry. Further, you can use Internet Listing Service (ILS) sites to help promote your properties and available units.
Housekeeping and Maintenance
Consistent property upkeep during the summer is crucial. Staying on top of all your to-do’s may seem tedious, but the benefits are plentiful. Here are some essential maintenance summer tips to focus on this season:
Summer Clean-Up
Residents are eager to go outside and enjoy the warm weather, so make sure your outdoor areas are usable and tidy. Regularly mow the lawn, trim bushes, pick up debris, and ensure common areas are clean and inviting for tenant use. This will not only enhance your community’s curb appeal, but also provide a welcoming environment for your renters.
Keep the AC in and the Heat Out with HVAC Maintenance
Make sure your HVAC system is in full working order for the summer so your residents can remain cool all season long. Regular maintenance, like cleaning filters and checking refrigerant levels, can prevent breakdowns during peak summer usage times. Ensuring that vents and registers are clear of obstructions to maintain optimal airflow will also boost the efficiency of your HVAC system. Additionally, well-maintained HVAC units improve indoor air quality by reducing allergens and pollutants, creating a healthier living space for your tenants.
The Forbes article, 10 HVAC Maintenance and Tune-Up Tips Every Homeowner Should Know, provides further HVAC maintenance tips, from scheduling preventative maintenance to monitoring energy bills, all of which enhance your property value and resident happiness.
Leverage Rent Manager for the Summer and Beyond
Utilize Rent Manager to streamline your summer tasks:
Service Issue Requests
Enable tenants to submit service requests easily and monitor job status using the Service Issue feature available in Rent Manager’s Tenant Web Access (TWA) portal and the rmResident mobile app. Giving your tenants resources to quickly and easily request maintenance services will provide them with peace of mind and empower you to keep your properties operating at the best possible level.
Maintenance Scheduling and Inspections
The Maintenance Scheduling feature in Rent Manager Express allows you to effortlessly track maintenance schedules and daily to-dos. You can also streamline and standardize your inspection processes in Rent Manager or the rmAppSuite Pro mobile app.
Community Calendars
Promote upcoming resident events and keep everyone informed of your properties’ summer fun with our Community Calendar feature. Creating, organizing, and scheduling events has never been easier!
Conclusion
Implementing these summer tips will help keep your properties in top condition, enhance resident satisfaction, and make your rental community a desirable and reliable place to live. Stay proactive and enjoy a successful summer season!
By Victoria Mrofchak